Talking Dog Agency – PR Specialist
Talking Dog Agency is a student-run public relations agency at the University of Georgia. I began my work in Talking Dog in January, 2022 in a junior position as a Research Strategist and PR Specialist. During my second year as a member of Talking Dog, I was the PR Specialist on the agency’s largest account of the year, Arby’s.
PR Specialist – Arby’s
August 2022-May 2023
Arby’s is a major American fast-food restaurant known for their sandwiches and trademarked campaign “We have the meats.”
Responsibilities
- Conducted and analyzed research about public sentiment towards Arby’s and their current media strategies
- Developed strategy innovating new ways to appeal to Gen Z audience
- Pitched campaign to Arby’s marketing team and CMO
Jr. Research Strategist and PR Specialist – Athena Studios
January 2022-May 2022
Athena Studios is a new state-of-the-art sound stage being established in Athens, Georgia.
Responsibilities
- Conducted secondary research on our client, their competitors, and the Georgia film industry
- Produced a website for Athena Studios
- Created media lists and press releases
- Crafted client casebook summarizing work
