Resume

Minor in Fashion Merchandising

• Selected as one of 15 residents from over 5,000 applicants for the Ogilvy Residency Program
• Work on the account management team for Unilever's Dove Men+Care brand, serving as liaison between clients and internal strategy, creative, and production teams
• Facilitate development of integrated ad campaigns across TV and social media platforms
• Contribute to strategic rebranding initiatives for Dove Men+Care, examining cultural relevance and industry positioning
• Coordinate client meetings and visits, manage team workflows, and maintain project documentation to ensure seamless execution of deliverables

• Developed executive visibility campaigns for C-Suite members of multiple Fortune 500 companies
• Drafted press releases, pitch emails, and byline commentaries, securing high-profile media placements in publications such as FastCompany and TechCrunch
• Conducted media monitoring and created detailed coverage reports to assess campaign effectiveness
• Conducted research for new business pitches

• Organize and execute annual domestic and international CCTT conferences, engaging global leaders in the field
• Expand CCTT’s influence on a global scale by analyzing communication trends and strengthening relationships with Crisis Communication Coalition members from over 23 countries
• Manage CCTT social media content creation and posting on various platforms
• Contribute to the development of annual CCTT theme, driving industry-relevant discussions

• Created PR plans and strategy for various clients, such as Arby’s and Athena Studios
• Conducted and analyzed media research to better understand target audiences
• Developed PR campaign intended to promote Arby’s to younger audiences
• Presented PR plan and strategy to Arby’s marketing team and CMO

• Developed messaging strategies to help start-up and nonprofit companies build their brand image
• Created competitor analyses for clients
• Audited brands and provided recommendations as to how to improve their communication outreach
• Researched industry trends to better inform recommendations to brands

• Conducted media relations and built media lists for clients in the travel and hospitality industry in the Southeast
• Wrote and distributed press releases to potential media outlets
• Tracked and documented publicity for clients

• Collaborate with committee members to plan bi-weekly meetings and club events
• Communicate with industry professionals and organize seminars for over 100 club members

• Recognizes students who graduate with a 4.0 GPA



• Recognizes graduating seniors at the University of Georgia for outstanding academics, significant extracurricular involvement, and service to their college/school

• Awarded to high academically achieving out-of-state students by the University of Georgia
• Equates to half of the financial difference between in-state and out-of-state tuition

• Awarded to students based upon outstanding academic record and achievement by the Grady College of Journalism and Mass Communication